In this course, students will learn practical skills to read, analyze, and create work in humanities-based disciplines like anthropology and popular culture studies. We will explore popular culture phenomena such as “play,” Maggi, Tinkle, “I’m Lovin’ It,” Beyblade, and observe how they interact with South Asian culture at large. Students will watch ads and videos, listen to jingles, research popular culture trends, and more.
Identify contemporary trends, objects, and sayings like Barbie dolls and “I’m Lovin’ It” as popular culture
Differentiate popular culture from high culture like Carnatic music and Islamic calligraphy
Formulate your own anthropological analyses based on day-to-day observations of popular culture
Create content to add to the canon of South Asian popular culture studies.